![]() ![]() BigTech is racing in this direction because even back-of-the-envelope revenue projections for these forms of CivicTech - 311 services, 911 services, parcel delivery services, street and sidewalk cleaning services, and so on - are astronomical. Please take a moment to internalize that. Or if not a single GoogleGlobe, then fragmented de facto monopolies at city scales: New York as AmazonCity, London as GoogleVille, Mumbai as TwitterLand, Cape Town as AppleTown, AlibaBeijing, etc. With CleanApp, users will want to do more than just upload trash or hazard reports they will demand to use CleanApp to expedite a response, to attempt to trace liability they would want to potentially own and trade CleanApp data, they’d want robot responders, and so on.Īt this point, we had another key revelation: the BigTech firm that launched the world’s first functional CleanApp service could effectively monopolize the budding field of CivicTech - potentially moving us towards privatization of citizen-city interactions, on a global scale. Blockchain technology is opening new horizons for economic gain and scientific discovery around ordinary sidewalk and playground litter. CleanApp data can be gleaned from, and can feed into, many new IoT applications where users have concrete material interactions and heightened privacy/security expectations. ![]() Scaled globally, it’s clear that CleanApping is a qualitatively new internet practice, moving far beyond the realm of pure data processing. If we highlight how a global population is already (and increasingly!) using Apple Watches and Google Pixels and Samsung Galaxies “to CleanApp” on a daily basis, then we can reverse-engineer multiple pathways to even more rapid and more harmonized adoption of CleanApp tech. To accelerate adoption of CleanApp standards & practices, we must accept the inevitability of CleanApping as a daily practice and the inevitability of CleanApp as background tech that makes all of our lives better. We had to show everyone how and why they would be CleanApping, and far sooner than they think. It wasn’t enough to show that we should CleanApp. It wasn’t enough to show the world that we could crowdsource litter & hazard data. Over the years, we realized that our message wasn’t strong enough. We thought, if we could just explain how easy it was to apply Wiki principles to crowdsource trash data, then surely everyone would want to do this, because surely everyone hated litter as much as we did.ĬleanApp’s first public campaign, circa early 2013.įive years on, we’re still convinced that everyone hates litter as much as we do (even the litterbugs, believe it or not, who hate seeing their kids eating someone else’s discarded cigarette butts). ![]() Our earliest sites were all Wikis, and we did everything we could to crowdsource answers to the question above. What is the FASTEST & EASIEST way of solving the global litter problem?įrom inception, we designed CleanApp as a dynamic process, evolving with the hardware and software expectations and needs of a generation of digital natives. We spent many sleepless nights thinking about one question: Humans are cool cats, for the most part but we’re a messy species. The same is true in Switzerland, in Brazil, and on the foothills of Kilimanjaro. Trash is everywhere, in the water, on the shores, in the trees and in the sand. Along the riverbank are various signs from different agencies warning you to NOT eat the fish under any circumstances. From afar, the majestic Mississippi is as regal and mighty as ever up close, the litter and pollution are heartbreaking.ĬleanApp in an Augmented Reality (AR) embodiment, coming soon to AR for you.īecause it’s such a large river system, spot cleanups have limited effectiveness, and it’s extremely difficult (though not impossible) to implement trash catchment systems. The river we all romanticize and link to Tom Sawyer and American adventure was now reduced to a dirty runoff drain. Our story started in early 2013 after a walk along the Mississippi River in Memphis. As our profile says, the best way to think of our posture in this budding slice of CleanTech is to picture us as the “Wi-Fi & Bluetooth” of TrashTech and CivicTech. We are now litter-ally eating our own trash.Īt CleanApp, we’re fighting to make sure this is not the new normal.ĬleanApp is a U.S.-based nonprofit that develops open-source standards for litter and hazard reporting applications. By this point microplastics are everywhere, including sea salt, which itself is everywhere. It doesn’t matter if you’re a strict vegan. Warily, lazily, the trash keeps flowing down the Mississippi River into the Gulf of Mexico, then into the Atlantic, and from there, eventually, to your dinner plate. ![]()
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